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Does advertising work?

Friday, April 3, 2015 at 07:36AM

Lesli's thoughts on the reasons companies advertise, and why some advertising can be a waste of money.

Filed in: Business, Communications, Marketing, Strategy
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Let me be clear: just say what you mean

Tuesday, February 17, 2015 at 09:17AM

Our guest blogger and communications expert Tracey Wimperly shares her tips on writing to express...not impress.

Filed in: Communications, Writing
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Top Five News Stories of 2014

Wednesday, December 31, 2014 at 01:27PM

Lesli's take on the top five news stories of 2014.

Filed in: Public Relations, Communications, Politics, International, British Columbia, Social Media
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Why reputation matters

Saturday, May 10, 2014 at 09:31AM

Lesli on why it's important for businesses and individuals to think about their reputations.

Filed in: Business, Vancouver, Public Relations, Communications, Values
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In defence of journalism

Tuesday, June 25, 2013 at 02:48PM

Lesli defends the need for professional journalism in the digital age.

Filed in: Communications, Writing
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The Fascinating World of Policies and Procedures

Thursday, May 23, 2013 at 06:11PM

Senior operations associate Hillary Samson on why policies and procedures matter, even in small businesses, and can help to improve communications on your team.

Filed in: Business, Communications
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Permission to speak freely, ma’am…

Wednesday, May 1, 2013 at 12:12AM

Do your messages represent who you really are? When to comes to how businesses communicate, the answer is often no.

Filed in: Communications
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WANTED: Social media measurement for the masses

Sunday, April 28, 2013 at 02:36PM

Lesli reflects on social media strategy and measurement following the Social Media Strategies Summit in Chicago in late April.

Filed in: Business, Communications, International, Travel, Social Media
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My Kind of Town, Chicago Is

Monday, April 22, 2013 at 08:00AM

An early dispatch on day three of Lesli's trip to the Windy City.

Filed in: Communications, Travel, Writing, Social Media
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Oversharing: when it comes to business, how much is too much?

Tuesday, April 9, 2013 at 12:27PM

When it comes to business there is a finite amount of information you should be sharing with your audience.

Filed in: Business, Public Relations Communications,
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