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Does advertising work?

Friday, April 3, 2015 at 07:36AM

Lesli's thoughts on the reasons companies advertise, and why some advertising can be a waste of money.

Filed in: Business, Communications, Marketing, Strategy
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Can you see the difference?

Monday, September 15, 2014 at 06:35PM

Lesli breaks down the basic differences between PR and advertising.

Filed in: Business, Vancouver, Public Relations Marketing,
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Why Content and Strategy Will Always Be King

Monday, August 16, 2010 at 09:17PM

According to some sources, PR is dead, websites are dead, and social media and mobile apps the only things on the Internet worth paying attention to.

Filed in: Public Relations, Communications, Marketing
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The Basics Of Media Sponsorship

Tuesday, August 10, 2010 at 09:26PM

I'm unpacking the communications decoder ring again, this time to talk about the mysterious world of media sponsorship.

Filed in: Communications, Marketing
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Mad Men And The Evolution Of Marketing Communications

Saturday, August 7, 2010 at 09:32PM

Discussing the latest episode over lunch or a morning coffee on Mondays has become de rigueur for me. And let’s face it – considering the line of work I’m in, it was only a matter of time before I tapped out a love letter to my favourite – and in my opinion, the best – show on television right now: the 1960s period drama, Mad Men.

Filed in: Business, Public Relations, Communications, Marketing
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Decoding The Mystery Of Media Relations

Sunday, August 1, 2010 at 09:46PM

I find it interesting – as someone who does media training for clients and who’s been in the business for many years – how mysterious the dynamics of the news media are to most people.

Filed in: Business, Public Relations, Communications, Marketing, Planning
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